Photo taken by Jennifer Bohmbach as part of a 3 day session she facilitated for a large technology company.

JENNIFER BOHMBACH

I am a User Experience leader, practitioner and researcher who has been leading and managing teams to develop solutions and measure success for digital properties and products for most of my career. I come from a multi disciplinary background that I leverage to lead teams who work together to be creative, adaptive, effective and informed by research.

Work

Leadership

• Led the Oracle.com UX team including Design Operations • Created and led UX team at techies.com, internal lead at Sun and Cisco • Led Experience Design team at global ad agency J. Walter Thompson (https://www.jwt.com) • Created and established Strategy team at Magnet 360 • Lead and grew UX team from 2 to CX team of over 20 at marketing agency Magnet 360

UX Process

Process changes slightly depending on the team that is executing the work. I have experience in leading design process in Waterfall, Agile, Scrum, Lean UX, Design Thinking and ad hoc combinations of these methods. Process must enable a team to be effective as opposed to creating extra effort. I work diligently with teams to ensure refinement of process so effort and attention can be focused on communication, delivery and continuous learning.

Strategy & Planning

It's critical to answer questions up front to enable a faster more efficient process down the line. It also helps in determining value around assumptions and should guide focused efforts. Establishing goals for the project, the product, and the overall effort is essential so the team has a guide post for an end goal or incremental goals.

Experience Design

• I created an Experience Design team at techie.com and managed that team • I have served as the Enterprise Information Architecture Chief IA at Sun, Oracle, Cisco • I was the lead Information Architect for 3M.com framework project, Cargill.com consolidation efforts, MyUHC and MyMedica • I served as Co-Conference Chair for the Information Architecture Summit 2009 and Conference Chair in 2010

Research and Metrics

• In person research at events: CX Lab, Oracle Usability Lab • AB testing • Metrics evaluation at Oracle, Cisco, Sun • Ethnographic and ride along research • Listening customer call centers • In home studies

Usability

• Began usability testing at techies.com with paper prototyping • Developed and led creative research effort for Marines recruiting materials • Led efforts for testing with many clients • Ongoing usability vendor management for continuous improvement program at Oracle